SEE

Seeking Blue is a present-day record label born from YouTube curator MrSuicideSheep. In a competitive industry, where many struggle to form an identity, this humble label has managed to establish a deep personal connection with their fans. In their own words they "provide a collective experience and journey through music and stories."

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Having approached us with a full set of page designs, we worked alongside Seeking Blue's in-house designer Lauren Bortoli to bring her whimsical designs to life in the digital space.

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While staying true to the original concept, it was important for us to add value in areas of layout, typography and most importantly, user interaction.